Xbox 360 users now spend more time consuming movies, TV shows and music online than they do playing games, according to Microsoft.
Xbox marketing boss Yusuf Mehdi told the LA Times that Xbox 360 owners spend an average of 84 hours a month using Xbox Live services, up 30 per cent from a year ago, and that just over half of that time is spent on videos and music.
"What we're seeing is that people are turning on the Xbox to play games and then keeping it on afterwards to get other types of entertainment," he said.
The number of people using entertainment apps on Xbox 360 increased significantly in December after Microsoft launched the console’s Metro dashboard update, which brought a renewed focus on external video content. Microsoft said in January that the number of hours of video watched globally on Xbox 360 in 2011 rose 140 per cent year on year.
New entertainment apps to hit Xbox Live over the past month include HBO Go in the US and BBC iPlayer in the UK, bringing the total number of music, television and movie services available on the console to 36.
Source: LA Times
Comments
7So now we need an initiative to return 360 users to playing games more. Please?! *sigh* I remember when games consoles were about gaming :s
I couldn't agree more, and probably why my favourite console of all time is the Nintendo Gamecube. I personally spend less and less time on the Xbox 360 because of the lack of focus on games, and I am not convinced the media offering is especially good - there are very few movies I want to watch available on their download service for a start, and it doesn't even seem to work properly in Norway.
Microsoft's lack of focus on gaming isn't going to stem my actual gaming on the machine, fortunately; my steely determination is stronger than that. I'd like it to change, but once I'm in a game, the dashboard means oh-so-very-little.
ever wondered why the game marketplace was so far down the menu? here's your answer. gaming is no longer the focus
It was always Microsoft's goal to move the PC into the living room. Why would anybody use a PC there? Multimedia - which the 360 now offers. (Except blu-ray)
I think savvy gamers saw this coming back in 2001 when Microsoft first entered the video game business.
It's probably because people can't find where their games are on 360's confounding new GUI.
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