Speaking to Kotaku at E3, Fils-Aime said the announcements of Pikmin 3, New Super Mario Bros U and Nintendo Land proved the company was committed to its core audience - but that some people were just impossible to please.
"One of the things that, on one hand, I love and, on the other hand, that troubles tremendously about not only our fanbase but the gaming community at large is that, whenever you show information, the perspective is: 'Thank you, but I want more. Thank you, but give me more'," he said. "I mean, it is insatiable.
"For years this community has been asking, 'Where's Pikmin? Where's Pikmin? Where's Pikmin?' We give them Pikmin. And then they say: 'What else?'
"For years this community has said: 'Dammit Reggie, when you launch, you better launch with a Mario game'. So we launch with a Mario game, and they say, 'So, what's more?'
"I have heard people say, 'You know, you've got these fantastic franchises. Beyond what you're doing in Smash Bros, isn't there a way to leverage all these franchises?' So we create Nintendo Land and they say: 'Ho-hum. Give me more'. It's an interesting challenge."
Fils-Aime further defended Nintendo's record by pointing to the negative reaction to the announcements of the multi-million selling likes of Wii Fit and Nintendogs. "What's the fan community reaction? 'Ho-hum'," he said. "Until it sells millions of copies. When we showed Wii Fit on stage… go back and read your blogs, what was the reaction?
"It's a question of, as a gamer, 'Is this for me and something I can get excited about?' And Wii Fit did not get that reaction. And yet, [it sold] 43 million copies around the world. It's a phenomenon.
"And so I would argue that the gaming community is unable to differentiate between a phenomenon and something that is 'ho-hum'."
Fair points? Nintendo's core audience might rightly argue that, Pikmin 3 aside, the Wii U announcements to which Fils-Aime refers were aimed equally, if not more, to the massmarket. Wii Fit and Nintendogs were surely not produced with Nintendo's committed fans in mind.
If anything. Fils-Aime's comments betray the tough position in which the company currently finds itself. It is caught between two stools, trying to recapture the expanded market it did so much to create in the first place which has since been distracted by mobile and social games, while at the same time pitching Wii U to its long-standing core audience, many of whom, burned by the company's perceived drift to the massmarket, haved become committed customers of Microsoft and Sony.
Perhaps he's right: Nintendo can never win, and it's worth noting that its competitors have also come under fire at recent E3s for their perceived reduced focus on core games. But would the criticism had been so loud if Nintendo had announced a 3D, rather than a 2D, Mario title? Or F-Zero instead of Nintendo Land? We're not so sure; let us know your thoughts in the comments below.